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Therme Group Invests in Superblue Experiential Art Venture

The partnership furthers Therme Group’s vision to bring immersive art experiences to its wellbeing resorts worldwide. 

Mollie Dent-Brocklehurst, Co-founder and CEO of Superblue, and Mikolaj Sekutowicz, CEO of Therme Art, have announced that Therme Art has become an strategic investor in Superblue, the ground-breaking new company dedicated to advocacy for and public engagement with experiential art. Therme Art is part of Therme Group, a leading global wellbeing organisation. The group will provide expertise and resources to Superblue to advance their aligned visions for the realisation of interactive experiences that foster social awareness, exchange, and impact.   

Launching its first public centre in Miami this spring with installations by Es Devlin, teamLab, and James Turrell, Superblue is pioneering a new model for audiences to engage with the work of leading experiential artists outside of the traditional frameworks of museums, commercial galleries, and temporary art events. Featuring long-term installations, Superblue experiential art centres are specifically conceived for the presentation of large-scale works that make visitors active parts of the art itself. Through their work, Superblue artists catalyse engagement with pressing issues of our time and provoke new ways of understanding ourselves and our symbiotic relationship to each other and the world.     

Es Devlin, Rendering of Forest of Us, 2021, Courtesy Es Devlin Studio.

Driven by a belief in ‘wellbeing for all’, Therme Group’s vision is to create the world’s most advanced wellbeing resorts, achieved by harnessing the complex interplay of nature, technology, and culture. Through its Therme Art initiative, Therme Group is creating environments where art intersects with built and environmental architecture, creating opportunities for artists, designers, and architects to push the boundaries of their imaginations in order to create new forms of spaces for viewers to have a heightened sensorial experience. In the future, the concept of immersive digital art experiences will form part of Therme Group’s portfolio and will be made available in its wellbeing resorts.  Therme Group brings to Superblue its extensive and highly customised operational experience and capabilities in high-volume ticketed experiences. The latest move deepens the long-standing collaboration between Therme Art, Superblue, and its artists, which has included the co-commissioning and presentation of Franchise Freedom by DRIFT in cities around the world since 2017.

RANDOM INTERNATIONAL, “Rain Room,” 2012. Exhibited at The Curve, Barbican, London. Courtesy of The Maxine and Stuart Frankel Foundation for Art. Photography by RANDOM INTERNATIONAL.

Dent-Brocklehurst stated:

“There is a tremendous alignment of values and vision between Superblue and Therme Group in our shared belief in the role that artists play in our wellbeing as individuals and as a societyOur collaboration, therefore, represents a natural and dynamic partnership in advancing the mission and goals of both Superblue and Therme Group.” 

Speaking of the new partnership, Therme Art’s Co-founder, CEO and Curator Mikolaj Sekutowicz said:

“Therme Art was founded to put culture at the very heart of Therme Group’s new urban development strategy. There is an urgent need to reimagine our cities across social, economic, and environmental dimensions. Culture is a key factor in this. Within the art community, Superblue empowers the most creative people in our society to realise ground-breaking projects which reflect the much-needed shift from an economy based solely on transactions to an economy of cultural experiences that foster mental and physical wellbeing.”  

Superblue is pending certified B Corporation status and is dedicated both in its programming and operations to sustainability, community benefit, and providing artists with public platforms for advocating new ideas and new visions. Therme Group joins founding partner Emerson Collective, an organisation committed to building a just and equitable world, as an investor and resource to Superblue, adding to the incomparable expertise in art, technology, business, and social impact reflected across Superblue’s leadership team and partners.   

 Studio Swine, ∞ Blue (Infinity Blue), 2018. Photo: Petr Krejčí.

Marc Glimcher, Co-founder and Board Chair of Superblue:

Superblue was created in response to the public’s rapidly growing interest in experiential art that provokes new ways of understanding ourselves and the world around us… Our collaboration with Therme Art advances Superblue’s mission to bring these transformative, ambitious works to a global audience.

Therme Group Co-founder, CEO and Chairman Dr Robert Hanea added:

“Therme Group’s global strategy is not based on competition, but on collaboration and support. We are creating a collection of partnerships, strategic alliances and joint ventures that allow us to deliver on one of the most pressing and complex challenges of humankind: a new Wellbeing City for us and our environment. In this collection of excellence Superblue has a key role, providing the much-needed content for the city to come.”

Header image: Exhibition view of Every Wall is a Door, 2021, Superblue Miami, Miami, Florida © teamLab, courtesy Pace Gallery. RANDOM INTERNATIONAL