In December 2018, Therme Group announced the launch of a new joint venture with Pace and artist duo Studio Drift, as part of their international art initiative, Therme Art Program. The founding of the new company called Franchise Freedom LTD establishes the shared ownership and commitment over Franchise Freedom, a flying sculpture of drones by Studio Drift. Through the newly founded company, the three entities plan to support the development, operation, and exhibition of the work long-term and present it in more locations around the world.
Continuing their partnership, Therme Art Program, Studio Drift and Pace joined forces to celebrate the 50th anniversary of NASA’s Apollo 11 Lunar Landing. The flying sculpture Franchise Freedom held its inaugural 2019 flight during celebrations at the Kennedy Space Center’s Rocket Garden on July 16, and was accompanied by a live performance by the seminal UK group Duran Duran. This iteration of the flight featured three hundred Intel® Shooting Stars drones. poetically lighting up the night sky.